Gillette had stumbled once before with its early version of the Vector in 2002

October 04 [Fri], 2013, 17:51
Gillette has sold razors in India for over a decade. The company had 37.3 percent market share in 2007, selling its high end Mach3 razor, which costs about $2.75, and a stripped down Vector two-bladed razor on the lower end, which goes for about 72 cents.

But Gillette wanted more of the market. To do that, P&G executives would have to attract the nearly 500 million Indians who use double-edged razors, an old fashioned T-shaped razor that has no protective piece of plastic that goes between the blade and the skin when shaving. This razor, which makes skin cuts more likely, costs just a few pennies per blade.

Carvalho, who spearheaded Gillette's effort to grow market share in India, didn't want to rush into designing a product, though.

Gillette had stumbled once before with its early version of the Vector in 2002. The version of that razor had a plastic push bar that slid UGG 5815 Classic Tall Boots down to unclog the razor. The bar was added because Indian men have thicker hair and a higher hair density than their American counterparts. Adding to that, they often shave less frequently than American men, so they wind up shaving longer beards.

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